Bianca is Director of Media Intelligence for Media & Entertainment at NVIDIA, where her team identifies untapped first-party data opportunities and owns the end-to-end journey to accelerate and monetize them. Before NVIDIA, she spent five years at Paramount's BET Media Group leading Insights & Multiplatform Analytics and has built a reputation for driving transformational change at both the company and insights industry level. She is a member of the Television Academy and Black Women in AI.